A New Way To Think About, Plan, And Execute Marketing Campaigns
Old School New School Buying Pages 1
Buying Audience Forward Markets 2
Spot Markets Sellside Optimizes For Both Advertiser Performance And Publisher Yields 3
Sellside Optimizes For Publisher Yield While Buyside Optimizes For Advertiser Performance Sellside Aggregates Audience 4
Everyone (Sellside, Buyside, Intermediaries) Aggregates Audience Technology Is Strategic For The Sellside And Tactical For The Buyside 5
Technology Is Strategic For Everyone Agencies Work To Foster Internal Collaboration Between Digital And Non-Digital Buyers 6
Agencies Work To Foster Internal Collaboration Between Buyers Of Display And Buyers Of Site Integrations And HPTO's Buy Instructions And Optimization Instructions Submitted Via Email Phone & Fax 7
Buy Instructions And Optimization Instructions Submitted Via API Testing Cycles Of 4-12 Weeks For Brand Metrics And Media Performance 8
Testing Cycles Of 4-12 Days For Brand Metrics And Media Performance Agencies Allocate Dollars Manually Based On Publisher's Reach, Brand Equity And Perceived Value 9
Agencies Allocate Dollars Through Automation, Based On Modeling Of Projected Returns On Ad Spend Agencies Rely On A/B Testing For Learning 10
Agencies Use Exploratory Data Analysis For Learning, As Well As A/B Testing
via adexchanger.com
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