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As Cricket Grew in India, Corruption Followed
Having lived in the United States, Mr. Modi saw how commercial leagues like the N.B.A. promoted stars and hometown teams to excite fans and generate revenues. European soccer, especially the English Premier League, was already televised across Asia just as an emerging Indian middle class was starting to discover sports as a leisure spectator activity.
“Modi saw this and he said, ‘We need to create our own icons,’ ” Mr. Rajaraman said.
Mr. Modi formatted the I.P.L. as a made-for-television product. He outraged purists by adopting a condensed version of the sport that reduced the length of a match from a day, or several days, to three television-friendly hours. Mr. Modi also brought in cheerleaders and movie stars.
Bollywood’s biggest star, Shah Rukh Khan, bought part of a team, and some fans paid hundreds of dollars to mingle with players, fashion models and celebrities at postgame parties that continued into the early morning hours. Celebrity Web sites began carrying photos of the parties or gossip about which Bollywood stars were seen in the stands.
via nytimes.com
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